Key Seo

Descrição do Produto

• Keyword research: You use a search engine for both paid and organic search, and both require a user to enter a keyword. So you need to do keyword research for organic search and paid search.
• Landing pages: Both types of search require you to create landing pages. For SEO, the landing page needs to be connected to your website. For paid search, it can be the exact same landing page you use for organic, or it can be a completely separate stand-alone page that sits off your website.
• Traffic: Generating traffic is a major goal of both paid and organic search. Most importantly, both paid and organic search traffic includes user intent. That is, someone is asking Google a question or searching for information – they are in an active mindset and as a result they are more likely to take action once they find this information.
• Ability to customize Title Tags, Meta Descriptions, URLs, and Header Tags. ...
• A well-optimized URL structure and simple 301 redirects. ...
• Mobile customization.
• . It Improves User Engagement Rates: An optimized site brings in quality traffic If you have a site with useful content that matches the searcher's intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI.
• . It Helps You Rank Better In Local Searches: Local searches such as "plumbers near me" are becoming more common. And nearly 80% of local searches on mobile lead to conversions. Local SEO strategies can help you attract these searchers who are often ready to buy. The first step to getting started with local SEO strategies is creating a Google My Business account.
• . It Can Help You Reach More People: While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.
• . It Gives You A Competitive Advantage: Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are.